Logistics is Unique as it is one of the life lines of any developing nation as well as a global necessity. It does not require a time frame and it’s demand is every day, every week, every month, every year, every season. It is not bounded to a specific trade or business. Every trade, every business, every organization needs it.
Logistics Business is part and parcel of any supply chain management. It is concerned with products and services where they are needed when they are desired.
Any country whether it is developed or a developing nation, cannot imagine it’s sustainability without the proper logistical support for agro industry, defense of the nation, e-commerce or retail or any kind of supplies to the people. A country can only work smoothly with proper logistical infrastructure.
Logistics is not new. It has been there since the beginning of the civilization. However, implementing best practice in logistics has become one of the major challenges for businesses for private and public sector management.
Logistics is the integration of information, transportation, inventory, warehousing, material handling and packaging. All these areas of work provide a various possibilities and scopes of jobs when combine to form a challenging and a rewarding career in the field of Logistics. These areas also provide the new generation to develop their mindset and grow the ideas from a combination of traditional work areas into an integrated strategic initiative.
The core responsibility of logistics is the geographical positioning of the raw materials, work in – progress and supply of finished products where it is required at the lowest cost possible. It is only the logistical process that material flow through the huge manufacturing process and are distributed through the marketing Channels to the consumers. Logistics add value when inventory is correctly positioned to facilitate sales.
The overall goal of logistics is to achieve the targeted level of customer service at the lowest possible cost. The selected firms position their logistical competency to gain competitive advantages by providing customers with superior services, while meeting the perfect targets for any organization is difficult but logistically sophisticated firms always achieve these lofty goals along with their customer satisfaction. These firms always monitor, invest and innovate their logistics for growing their overall performance of manufacturing, sales and profit.
The modern Logistics is a paradox and the complexity of logistics is awesome. In any nation the structure of marketing involves millions of retailers and wholesalers, to move products to and for these business millions of trucks and other modes of transports are required and registered. And to support logistics, total manufacturing, wholesale and retail, inventory investment requires billions and billions of funds for a country.
